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分鐘</span></div></div></div></div> <div id="zqvbago" data-id="3" class="article-topAd js-star js-star-25" data-name="90天B端文字链ok" data-course="B端产品1V1" data-ad-id="2792"><a href="https://ke.qidianla.com/courses/bcpm" data-id="2792" data-adid="3" data-name="90天B端文字链ok" data-course="B端产品1V1" target="_blank" class="star--link"> 🔗 B端产品经理需要更多地进行深入的用户访谈、调研、分析，而C端产品经理需要更多地快速的用户测试、反馈、迭代</a></div> <div id="ca9r4bl" class="article--content grap"><div><p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/OmDwchHnXLxLULQjSKpA.jpg" alt="" width="800" height="393"></p> <p><strong>中高階運營，一半看運營能力，一半看管理能力。</strong></p> <ul><li><strong>運營能力：</strong>熟練掌握小運營技能之外，向<strong>大運營范疇</strong>拓展專業(yè)能力。<strong>對市場營銷、全局戰(zhàn)略、數(shù)據(jù)分析、全渠道資源利用能力</strong>有更多的理解和運用。</li> <li><strong>管理能力：</strong>如何最大限度的發(fā)揮團隊成員的積極性，實現(xiàn)KPI指標的高效完成。在權力和薪資壓力之外需要更多的<strong>管理技能和管理思維</strong>。</li></ul> <p>當前中高階運營普遍在30歲左右，集中于一線城市的互聯(lián)網(wǎng)公司或者處于轉(zhuǎn)型階段的傳統(tǒng)公司。</p> <p>入門運營時，憑借自我學習，野蠻成長，一路看了很多“不明覺厲的刷屏案例”和零散方法論。3年之后終于晉升為運營經(jīng)理，面對流量縮減、成本攀升、市場競爭更加激烈的現(xiàn)狀，職場賽道上他們依舊充滿困惑和壓力。</p> <p>反觀，那些<strong>運營大佬們</strong>多年功力打磨出來的<strong>刷屏運營活動，</strong>總是可以在不樂觀的市場行情里突破瓶頸，逆向增長。</p> <p>《武媚娘傳奇》播出期間，天天P圖推出的武媚娘妝，迅速帶起了“全面COS武媚娘”的熱潮。小學生證件照和軍裝照也成為17年和18年的刷屏活動，連續(xù)三年，每年一個爆款。</p> <p>其<strong>背后的運營戰(zhàn)略</strong>讓天天P圖在極短時間沖上了大陸、臺灣、香港、越南等亞太區(qū)app榜單頭名。<strong>為天天P圖帶來了巨大的流量和曝光度。</strong></p> <p>在流量/成本/資源如此緊張的情況下，如何通過更加系統(tǒng)完善的運營策略實現(xiàn)產(chǎn)品逆襲和市場突圍？</p> <p>為此，我們邀請了擁有8年騰訊運營從業(yè)經(jīng)驗，憑借“全民cos武媚娘”、“小學生證件照”、“軍裝照”等活動刷爆朋友圈@<strong>rainbow老師</strong>，為大家分享在眾多實操經(jīng)驗背后，他認為<strong>中高級運營經(jīng)理需要具備的一些關鍵思維和能力。</strong></p> <h2 id="toc-1" class="jltoc--item">1、運營總監(jiān)的工作職責和思維方法：結果導向，動態(tài)執(zhí)行</h2> <p>成熟的公司一般會設立產(chǎn)品策劃團隊。那么作為運營總監(jiān)，需要和策劃總監(jiān)一起完成與老板<strong>承上啟下，橫向溝通，對齊目標，深入合作的作用。</strong></p> <p>明確自身定位，不斷在實踐中按照“擬定目標-分解目標-溝通方案-推動執(zhí)行”的職責去沉淀，你會慢慢發(fā)現(xiàn)和團隊成員形成了很好的默契，團隊也會更加高效地運轉(zhuǎn)。</p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/2Hyl1fHOK4s8Xfht7Iud.png" alt="" width="800" height="450"></p> <h2 id="toc-2" class="jltoc--item">2、運營總監(jiān)的戰(zhàn)略規(guī)劃：找準目標和對象，差異化運營</h2> <p>產(chǎn)品生命周期內(nèi)各個階段都有不同的核心目標和運營對象，確定當前產(chǎn)品發(fā)展階段，再進行整體運營規(guī)劃的布局。</p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/KUeKCHfkYuFM2tfVZFH3.png" alt="" width="800" height="450"></p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/R9fHjbGRaY6Ys2pJJ2ZC.png" alt="" width="800" height="450"></p> <p>運營手段，是戰(zhàn)略規(guī)劃落地的關鍵環(huán)節(jié)。在不同產(chǎn)品生命周期，不同用戶的生命周期內(nèi)，也需要不同的運營手段。</p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/Q08bAd6RfqtmktfVyhdN.png" alt="" width="800" height="450"></p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/TO93Zq0CRrsJ2QfzF0Sc.png" alt="" width="800" height="450"></p> <h2 id="toc-3" class="jltoc--item">3、運營團隊的管理：合理分解目標和管理績效</h2> <p>在完成角色定位，做好戰(zhàn)略規(guī)劃之后，作為運營總監(jiān)，你還需要一群精銳部隊去實現(xiàn)完美地執(zhí)行。如何利用KPI指標和人才培養(yǎng)機制發(fā)揮團隊最大勢能，達到人才資源利用的最大化。這里需要關注目標分解和績效管理兩大模塊。</p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/HoihSgZrkBsbjnP8NEoJ.png" alt="" width="800" height="450"></p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/aIvPcrlB138YF3nDWt1w.png" alt="" width="800" height="450"></p> <p>一句話總結，一個優(yōu)秀的運營總監(jiān)需要做到<strong>明確目標、善用手段、結果導向、動態(tài)執(zhí)行</strong>。</p> <h2 id="toc-4" class="jltoc--item"><strong>四、運營總監(jiān)修煉之道</strong></h2> <p>如果大家想要更加詳細的了解中高級運營經(jīng)理的進階思維，可以加入起點學院這堂由騰訊P4專家、博士、天天P圖負責人@<strong>rainbow老師</strong>和另外三位大咖老師主講的<strong>《運營總監(jiān)修煉之道》</strong></p> <p><strong>注：</strong>另外三位老師：品牌營銷專家 《借勢》作者@魏家東老師；原網(wǎng)易嚴選渠道運營經(jīng)理、原天貓資深運營經(jīng)理@袁野老師；神策數(shù)據(jù)創(chuàng)始人&CEO 、原百度大數(shù)據(jù)部技術經(jīng)理@桑文鋒。</p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/pa47pnpkNWEvAMZMZWDx.gif" alt="" width="900" height="313"></p> <p><strong>四位老師用多年實戰(zhàn)經(jīng)驗和百余豐富案例，教你中高階經(jīng)理職場進階所需要的核心知識體系和能力模型。</strong></p> <p>如果你對這堂課的價值還有所顧慮，建議你仔細看完下面的內(nèi)容：這門課程至今已經(jīng)推出1年半之久，經(jīng)過5000多名學員的嚴苛學習檢驗。在這里帶著問題跟著四位老師的講解去學習，你也可以獲得和他們一樣的收獲。</p> <h3><strong>1. 每期學員100人左右，好評率97%以上</strong></h3> <p>至今已有5000多名總監(jiān)級校友學成畢業(yè)，并且給予了高度的評價反饋。</p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/XwFpLSmu2XnXYYjXzyFe.jpg" alt="" width="765" height="1020"></p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/lXJc2mhLVUcbojcVQVY4.jpg" alt="" width="763" height="441"></p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/lLb4p2Fz1V8pcKZivzhL.jpg" alt="" width="763" height="571"></p> <h3>2.?案例豐富實用，協(xié)助知識理解實操性強</h3> <p>課程從四大版塊闡述了運營總監(jiān)必備的核心能力體系，在詳解了系統(tǒng)思維框架之外精講了多個行業(yè)運營戰(zhàn)略的跨界打法和落地實操技能。</p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/GpjGLUlZkgbzMFvELLoa.gif" alt="" width="744" height="719"></p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/DG3Dz4rN2Znk7ioSTyXg.gif" alt="" width="726" height="742"></p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/8C1j7TSrpCDu4iGEVORa.gif" alt="" width="713" height="248"></p> <h3><strong>3. 授課老師均有多年從業(yè)經(jīng)驗和代表性作品</strong></h3> <p>授課導師均來自于一線互聯(lián)網(wǎng)公司，并且有自己的代表作品，從業(yè)經(jīng)驗豐富。</p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/Sa6P5OYWvdS5FgXh8QhB.gif" alt="" width="726" height="468"></p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/cFetnfZ8HEMFrw0PqhJY.gif" alt="" width="725" height="467"></p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/cJFfraso9jgEch7nGd6Q.gif" alt="" width="719" height="463"></p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/Jm528en2HQPgxIKyWAu4.gif" alt="" width="729" height="470"></p> <h3><strong>4. 多次迭代的課程內(nèi)容更符合用戶實際需求</strong></h3> <p>課程內(nèi)容不斷打磨，開課至今已經(jīng)完成三次升級。更多的考慮ToB公司，創(chuàng)業(yè)型公司、教育等多行業(yè)的跨界玩法。</p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/vcRGDmEsEOXokHvH9KHI.gif" alt="" width="900" height="169"></p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/uNnUTDcswnvdW6D831bT.gif" alt="" width="900" height="3774"></p> <h3><strong>5. 專享1年線上會員課程福利</strong></h3> <p>線下2天課程之外還可享受1年線上會員福利，在1年工作實踐中查漏補缺，不斷消化，再針對性進行線上學習。</p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/f1Abf9r4lasO35nIiXuI.gif" alt="" width="900" height="463"></p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/0WVIqlL4m57AKrRHVTeF.gif" alt="" width="900" height="313"></p> <h3><strong>6. 2天線下沉浸式學習+1年線上視頻鞏固</strong></h3> <p>2天線下集訓+365天線上鞏固，更有導師在線答疑和社群日?；?，讓學習成為一種習慣和日常狀態(tài)。</p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/bdOsWR9roOHYIM3aYr38.gif" alt="" width="900" height="515"></p> <h3><strong>7. 報名即贈送以下福利</strong></h3> <p>報名即可贈送以下福利，感興趣的小伙伴趕緊行動吧！</p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/7eyCMJ3tZe8y604xMjzk.gif" alt="" width="900" height="837"></p> <p>如果你覺得兩天線下時間沒有辦法消化這么多優(yōu)質(zhì)精華的知識內(nèi)容如，還可以在<strong>1年內(nèi)免費申請該城市的復訓</strong>，這樣是不是感覺很棒呢！趕緊來看看有哪些城市開課吧！</p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/JgcFYF93dJAgsKaxNyPz.gif" alt="" width="900" height="200"></p> <p>敲黑板劃重點：</p> <p><strong>北京站課程名額僅限100名，當前火熱報名中，越早報名，座位越靠前，速速報名搶位~</strong></p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/wp-files/2018/11/0k7lzJREzWqagjQqPRcE.gif" alt="" width="900" height="313"></p> <p>（助教聯(lián)系方式@Luna 微信/Tel: 13028897966 聯(lián)系課程助教領取優(yōu)惠）</p> <blockquote><p>立即報名，馬上搶座，點擊：<a target="_blank" rel="noopener">http://996.pm/YjG0R</a></p> <p>課程詳情請戳：<a target="_blank" rel="noopener">http://996.pm/zLRvO</a></p> <p>或加入起點學院運營總監(jiān)交流QQ群，進行交流探討：<a target="_blank" rel="noopener">420270464</a></p></blockquote></div> <div id="0jp4quc" class="article--bottomActions"><button data-post-id="1609185" data-author="26539" data-avatar="https://static.woshipm.com/pmadmin_avatar_20221221114757_2704.jpg" class="button--pay article--bottomAction" style="display: none;"><svg width="13" height="16" viewBox="0 0 13 16" class="svgIcon--use"><path d="M9.113,4.571 C9.951,3.771 10.895,2.742 10.685,2.057 C10.475,1.485 10.056,0.799 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